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When the question is accurate, the answer is often too. If you are wondering what Inbound Marketing is , the answer comes from whoever generated this expression, namely the English software house HubSpot which, in its 2012 inbound status report, explains as follows: “ Inbound Marketing consists of a series of marketing techniques and strategies whose purpose is to attract important prospects and customers in the direction of a business and its products ”

This is another approach compared to the more traditional Specific Database methods of advertising. Here, as a post by Argoserv.it also explains well , we work mostly on the ways in which customers make their purchasing decisions. Therefore, to understand well what Inbound Marketing is, just think that the so-called Inbound Marketers work to give their customers useful information and tools to bring new prospects to their site and, at the same time, weave a canvas with these same customers through social. There is a small table on the key principles that helps a lot to understand what Inbound Marketing is: – Permission marketing The idea is that the target stumbles upon the company while walking.




on social networks and not that they are dragged inside by their hair; – Importance of the content Whether it's textual, photographic or video, producing content, therefore, becomes the mother bait to raise the minnows; – Website The weight of the site returns as the temple to which the devotees arrive. If they go beyond its entrance it is because they have already completed their journey of faith.