Storytelling in marketing. What is narrative marketing?

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A story told in an interesting, original way can become an effective marketing strategy. A good story makes ordinary products offered by the company something more, evokes specific, positive associations and customers are more likely to choose them. A story can evoke different emotions. It is not only laughter, but also, for example, compassion, longing, nostalgia or emotion. Importantly, recipients do not remember whole sentences or specific words of the story, they focus on the images that arise in their minds while reading it. Good storytelling simply evokes emotions. They make the company remembered for a long time, and a strong bond will be created between it and the customers. Effective storytelling can also be used in the case of a personal brand, a great example of which is Paweł Tkaczyk.marketing has become so popular.

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Creating a story allows you to present your brand in a less typical, engaging way. Storytelling offers many possibilities. It makes it easier not only to evoke positive associations, but also to stand out from the competition. In addition, a well-told story makes the audience want more and demand its development. Marketing narrative has been successfully mobile number list used by the world's largest brands for several decades, such as John Deere, Coca-Cola and Apple. Its significant advantage is that it can be used in various messages. Storytelling appears not only in texts posted on websites, but also in newsletters, videos, social media posts and podcasts. It makes the advertising message more attractive, but it is not obtrusive. This is the right way to create a brand image, promote products, and communicate the company's values ​​within its structures.



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There are many benefits to using storytelling in marketing. It is very interesting for the recipients, and at the same time prompts them to respond, i.e. perform a specific call to action. It is often more effective than traditional forms of advertising, which are not only more intrusive, but also less trustworthy and not entirely creative. In addition, narrative marketing refers to the needs, dreams or plans of recipients, conveys information in an unusual way and builds a bond.