attention to transform them into brand value

ASHRAFUL9

The 4 micro-moments Google recognized the value of these moments and named them “Micro-Moments”: I-want-to-know ( I want to know ) I-want-to-go ( I want to go ) I-want-to-do ( I want to do ) I want-to-buy ( I want to buy ) The search for information, the search for a place to go, the desire to do something or to buy a product: these represent the 4 basic impulses that stimulate every consumer .
Impulses to which we react today involving the use of a device Specific Database (in most cases the smartphone) which fragments our day into continuous "purchase" experiences (understood as the purchase of a product or the purchase of information ). Micro-moments in corporate marketing The corporate marketing strategy must be re-designed to identify and influence these micro-moments that continuously characterize our days. For companies it means learning to seize these moments and be present during people's moments of.



ANOTHER OBSERVATION Google also shows - in more detail - how consumers' purchasing decisions are increasingly conditioned by the consultation of a smartphone : – 62% search their smartphone for a solution to a problem or how to carry out a new task [W-to-Know] – 82% consult their smartphone to find a place (nearby) to go [W-to-Go ] – 91% find new