What is the benefit of using Zapier?

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Our goal remains to create a tool that solves all your problems at work. Our 2018 product roadmap is a small testament to this.” “Our strength lies in understanding the problems and challenges you face. We want to be close to you, we want to be your trusted advisor, only if we understand your challenges can we find solutions. And thus, help your company to work better.” Have you heard about the importance of data? Knowing more about your data can greatly influence the future of your company. That is why we want to tell you more about data collection, its analysis and how to get the most out of it for your SME. Today, many companies are obsessed with data. Above all, the marketing and sales departments, but they are not the only ones that should pay attention to them. Why is tracking data so important? How can you analyze them? And, above all, how can you start doing it yourself as an SME? Facts for Beginners Digital transformation facilitates the storage of immense amounts of data.
  
These huge data sets can be recorded and compared. This analysis makes it possible to discover patterns and find out information that was previously impossible to obtain. Data is especially interesting for companies, because this type of information can help you make better decisions. Large companies hire expert people to analyze their gigantic amounts of data, often called big data due to its volume. Datavoorkmos_Inline1.pngBig data is used to analyze Phone Number List user behavior on a web page, for example, so that companies can quickly and efficiently improve the customer experience. However, data is not only useful for large companies, it is very likely that your company also handles a large amount of data. The only difference is that you probably don't store or process them. Imagine what benefits you could get if you start recording that data more efficiently: you will be able to get to know your customers better and, thus, serve them better. You can store data such as names and email addresses very quickly, or the behavior and time that people spend browsing your website.



In this way, you will quickly acquire important information: who are your best customers, where they come from, how long your sales processes last and where they fail, whatever you want! And you don't need to hire an expert for this, there is a wide variety of software that can help you answer all your data questions. For example: what can you learn from your website? Your website is ready and online. Do you think you're done? To get the most out of your website, you have to collect data and go all the way. First and foremost, you want visitors to be able to find your website easily. Then, once they have arrived, you want them to carry out some actions: search for information, look at prices, fill out a form, or, speaking in marketing terms, you want to measure the engagement of your website ( engagement ) . In order to have a clear idea of ​​the performance of their website, many companies want to measure engagement.