Analytical intelligence: learn how to use data to boost your business

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Analytical intelligence is the ability to interpret reality, solve problems and propose solutions based on a thorough analysis of the context . Analytical intelligence is a skill and, as such, it can be trained and developed.

The first pillar of this intelligence is the use of reason . The reason is the ability of our consciousness to shape things and set them apart from others. It is the reason that, for example, manages to classify and find the differential in some object or situation.

In addition, analytical intelligence involves logic , which consists of being Iceland Email List to find the causal connection between things, reaching conclusions that respect the basic principles of correct thinking.

With that, we arrive at the third pillar, intuition . When analytical intelligence is developed, the person will start to interpret situations and find solutions using logic and reason, so that certain reasoning, complex at first, will be developed with a certain amount of naturalness.


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Although some people have a natural tendency to develop analytical intelligence, this is a skill, as we mentioned earlier. This means that it is not a gift or anything like that, but can be naturally pursued and improved upon.

What is the importance of analytical intelligence in companies?
The importance of analytical intelligence in companies is related to changes that have been taking place in recent decades.

Increasingly, companies are data-driven , which implies that the bases for decision-making are often related to the ability to analyze and logically connect information.

This, today, is called market intelligence . When highlighting the importance of analytical intelligence for companies, the first and most fundamental element is related to an increase in market intelligence and the ability to use data for better decision making.

In addition, the analytical intelligence feature is able to better identify customer needs , in order to allow dedicated marketing work to better match the needs of the company's target audience.

With regard to processes , it is also possible to enjoy a series of advantages, since analytical intelligence empowers the person to analyze the current state of processes and to find ways to optimize them.

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