You Emphasized That Mobile Apps Whose Pages Have High-quality

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Eric Enge: At SMX West 2015, you emphasized that mobile apps whose pages have high-quality, search-relevant content will benefit from a ranking advantage. What exactly does a publisher need to do to rank better in the SERPs?

Maria Moeva: First, you need to make sure that the App Indexing deep linking feature is implemented correctly on the resource and that the content itself is worthwhile. Search engines are more concerned with the second aspect. We analyze a range of different signals from websites and apps to ensure quality and relevant content is displayed in the SERPs.

Add your app to Search Console - this will allow you to quickly find any technical errors and of course analyze the traffic coming into your app via search. In this service, you can track statistics on search queries, most Brazil WhatsApp Number List visited application pages, impressions and clicks.

Eric Enge: Is it true that mobile apps only rank better if users have the mobile app installed on their device to search?

Maria Moeva: Applications whose content is relevant to the request benefit in any case, regardless of where it is installed on the user's device.

Eric Enge: Will the iPhone support App Indexing?

Maria Moeva: We have provided some partners with support for the iOS App Indexing feature. We're currently working hard to make this feature available to everyone. Those interested in participating in the development and testing of the feature can fill out an application form on a special page.

You can ask Maria Moyeva other questions about all aspects of mobile application indexing here.