Svetlana KryukovaAt one of the marketing events we came across some interesting data that we would like to share with you. They clearly show for what type of business certain advertising channels are effective. The study was conducted by the InSales website building platform. Details on the slide below. Rice. We do not provide generalized data because they have less practical meaning and we will focus on more interesting indicators. The first diagram shows whether you need a manager and what proportion of orders he will place and what part of the orders the client will place on his own. The data is distributed by business topics so you can easily find yourself Rice.
Recall that the data is relevant for small and mediumsized stores that are created on the Insales platform. For larger stores and aggregators sources may vary. The next slide talks about the sources of orders in clothing. An order is when a client not only went to the site but placed an Consumer Email List order. So the diagram shows that search networks organic traffic are in the lead then direct visits and search in Yandex. Moreover the share of search advertising in Google is noticeably smaller. But the social networks VK and Instagram have large shares of each so think about being active in social networks if you are not already doing it. Rice. If you are selling childrens goods then the picture is a little different.
Organic search Yandex Google direct visits the data is similar as with clothing stores. But Instagram has overtaken search advertising in Yandex. Direct. Portals and sites these are thematic aggregators and directories as well as Yandex. Market also appeared in the top. Please note that the share of Yandex. Market is growing which means that it is convenient for consumers to buy childrens products in one place these are platforms or aggregators where the choice is wider. Rice. width Food. For products the picture has changed even more A large share of direct traffic.
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发表于 2023-3-30 12:47:37
