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Evaluation or decision phase in the conversion funnel), prospects come to you, Hence the term "inbound ". They will therefore be much more receptive to the content you send them, to the articles you write and share on your social networks. The probability of converting these leads into prospects, and subsequently into customers, is therefore much 2.You better control your costs The production of quality content, the optimization of your website and your natural referencing, the foundations of inbound Marketing, will represent the largest part of the "inbound marketing budget" cake. E
The other two items of expenditure will be the purchase o Specific Database space (pure to promote your content and not just your commercial offers !) and "man time" (whether you produce it internally or choose to outsource it to service provider specialists). Nevertheless, this is the approach that must be retained here : the costs on digital media remain much lower than on traditional media. The other two items of expenditure will be the purchase of space (pure to promote your content and not just your commercial offers ! ) and "man time" (whether you produce it internally or choose to outsource it to service providers specialists). Nevertheless,

This is the approach that must be retained here : the costs on digital media remain much lower than on traditional media.The other two items of expenditure will be the purchase of space (pure to promote your content and not just your commercial offers !) and "man time" (whether you produce it internally or choose to outsource it to service providers specialists). Nevertheless, This is the approach that must be retained here : the costs on digital media remain much lower than on traditional media.
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