Generate Effective Sales Funnels For Your Buyer Personas

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Video marketing as one of the most effective actions to attract customersstats and facts every marketer should know about video marketing A look into video marketing and how data is preparing us for a digital future Don't miss this week's blog posts either:clues to choose the perfect influencer in your digital marketing strategy These are the reasons why your videos don't work So don't stop working on your multimedia content! We, if you are interested, we can give you a cable. Download our visual guide Your content marketing insteps by clicking on the following image: If there is something that is beginning to be common in digital marketing campaigns, it is influencers.

For both brands and marketing professionals, they are beginning to be a significant part of the digital strategy and, therefore, making the right choice is of crucial importance. In this sense, an appropriate choice will mark the success of the actions that we Latest Mailing Database implement and, without a doubt, having criteria is essential. Although there is nothing that ensures victory, we review some points that you must take care of when carrying out a campaign with influencers: rate the expert Having a large number of followers on Instagram, Facebook or Twitter does not mean that there is real influence. For this reason, when looking for an influencer, you have to look for an expert voice, a person who really knows what he is talking about and knows the terrain in which we operate. Indeed, having exhaustive knowledge of our specific theme prevails over the number of followers, since users will value the experience as a positive reference.



Aligned with territories and brand values Closely related to the previous point, choosing an influencer who is already talking about topics related to our brand territories will ensure that what they say about us fits perfectly into their ecosystem and that the user perceives as something natural and non-intrusive. Don't confuse celebrity with influencer Being famous does not mean that you are an influencer. It is very common to make the mistake of believing that a famous person is an influencer. The main characteristic of a good influencer is that he is an expert voice, an opinion leader in his sector, being famous or not is secondary.