Google My Business to Google Ads

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From the search page to contact companies. In addition, this same survey pointed out that 61% of online consumers say that the click to call is the most important part of the purchase process. That is, the telephone is the fastest and most popular way to get in touch with a company when the objective is to find more information about services, products or even make a reservation or consultation, when the subject is a local search. Google My Business One of the chat messages was for those.

Who still think that Google My Business is just a space to indicate opening hours and address. Google My Business is one of the main contact channels when it comes to local search, generating hot organic phone leads. Google Ads Google Ads already makes it possible to apply what we call a “telephone extension”, that is, a telephone mobile number list number available in the advertisements. In this way, the impacted lead can make a call to the company through a single click. A very practical possibility is to link , allowing the lead to reach the company's information through an ad. Websites Click to call can also be applied on websites, making it easier for the lead to contact the company over the phone.



With the use of virtual numbers in campaigns and the correct configuration, it is even possible to measure the origin of the telephone leads that converted through the website. During the chat, it was discussed how tools such as Google Analytics already make it possible to quantify clicks on telephone numbers, but do not allow validating the number of calls that were actually made. For measurement purposes, it is essential to ensure that leads arriving through channels with click-to-call applied are being properly monitored with the support of Call Tracking tools . Call Tracking By assigning a unique virtual telephone number to each marketing campaign on different channels Call Tracking identifies the origin.