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If the tracking is done in aggregate and the data is used to create a message or push notification to all people who have been on a given website in the last seven days then this is not the processing of personal data but the use of them in statistical terms. That's the difference. As a precaution many companies assume that user tracking whether in terms of target groups or individuals is the processing of personal data.  in more detail by the second regulation currently under preparation in the European Union. It will be called ePrivacy and it can change a lot in the current rules.

The new regulations are intended to sort out the issue of tracking people online displaying advertisements and perhaps even analyzing metadata. But today we do not know what the final wording of this regulation will be or when it will be adopted. So a situation in which we are e commerce and after entering whatsapp mobile number list one of our articles we direct advertising to the user  remarketing is it an allowed or forbidden situation If the advertised item does not significantly affect the life of the recipient or does not have legal effects then it is allowed. Remarketing is related to cookies which are regulated by the Telecommunications Law not the GDPR.  



It shows that the user must agree to cookies and this consent is default provided that the user has been informed about the use of cookies  those famous windows on each page and can only be unsubscribed by changing the browser settings . Remarketing can therefore still be used but in conjunction with cookies which the reader must be aware of. According to the GDPR it is prohibited to automatically make decisions based on profiling if this decision would have legal or other serious effects. Ordinary remarketing usually does not cause such significant effects. I will only point out that the automatic price change or discount calculation  the price of a pair of shoes viewed in an online store displayed on Facebook with a discount may be problematic in the light of the law.