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Last but not least, this permanent accessibility and the regular addition of new content greatly contribute to the gradual improvement of natural referring and the visibility of your brand online. And unlike traditional media, the cost is not linked to the audience. Whether your article is read by 50 or 5000 people, 5.You build your own database Internet users who visit your site, fill out your forms, or subscribe to your social network accounts are interested in your
offers. It would therefore be unthinkable not to integrate them into your Specific Database marketing database, or your CRM. If not , take the problem upside down: do you find it logical to waste your budget on the rental or purchase of a database? You are a salesperson and you have thousands of lines of customer records in your Excel workbook, and/or in your email box and/or on your laptop. This precious contact file corresponds to contacts that you have sometimes

had trouble convincing, but in the face of your sales talents, your ABM prospecting, your modern sales techniques, your no-frills arguments, your follow-ups and your persistence,You have succeeded in transform these prospects into customers and thus obtain all the information you need to feed your database. between you. And as one customer calls another (word of mouth is a formidable lever when customer
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