As a broad-based agency has several

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It can sometimes be difficult to decipher which services the various marketing agencies offer. Marketing agencies usually define themselves as either niche agencies or broad agencies. Niche agency A niche agency consists of specialists who operate within one specific area of ​​marketing, for example SEO. These niche areas can be further divided into 'sub-niches'. Some are specialists within e-commerce, while others are really good at lead generation.

It can also be in relation to industries, where some niche agencies are really skilled in the craft industry. Bredde agency A broad agency works within several marketing channels. The agency often also consists of specialists Indonesia phone number list who each work within their own specific area/marketing channel. Like niche agencies, you can also get help from experts at 'sub-niche' level.



The difference lies in the fact that in a broad-based agency you don't just have one, but rather several marketing channels gathered under one roof. Is a broad-based agency the same as a full-service agency? Some agencies offer help with all the marketing efforts you can work with. These agencies are called full-service agencies. Full-service and broad-based agency are not the same,  but not all, types of marketing under one roof.