The Commercial Strategy Of Their Client

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Of the digital marketing agency that you have chosen, is that you take an example from other companies that have passed for an RRSS crisis to know how to act in case the day comes. They will have the full capacity to guide you according to the magnitude of the problem. Therefore, in order to prevent you from making the mistakes that other brands have previously made, we show you some examples of crises in poorly managed social networks that could have been avoided digital marketing agency mkt 4BAD HANDLING OF NUTELLA Some time ago the brand decided to consult with users about its product, as part of a communication strategy.

To do this, Nutella launched the campaign "Dites-le-avec Nutella" say it with Nutella, which focused on the personalization of the packaging label. By then the brand asked its users to share their virtual label on executive email list Facebook, which included a personalized message. However, some users took advantage of it to include messages that attacked the brand. The error arose with the Nutella reaction. His managers decided to veto a series of terms among which were obesity, diabetes, boycott, sexist words, racist or homophobic terms or direct attacks on Nutella. The viral that the brand was looking for occurred, but with the opposite effect, becoming an example of what happens with crises in poorly managed social networks.



Digital marketing agencyTHE GOOD BUT LATE REACTION OF DOMINO'S PIZZA It is a case of a crisis in poorly managed social networks, which could be redirected. It began when the employee of one of the brand's pizzerias posted a video on YouTube, in which he showed how he played with the raw material with which the pizzas were later made. The problem is that the game went further, because he even got pieces of pizza up his nose. It didn't take long for the video to go viral and in two days the audiovisual had more than a million views. The problem worsened when the mass media picked up on the video.