The Essence of Marketing Is That Firms Gain

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Goals, objectives and principles of marketing planning The main goal of marketing planning is to reduce marketing risks by reducing the uncertainty of business conditions and concentrating resources in the most promising areas. The organization tries to reduce the level of risk, both in the long term and in the short term, by developing and implementing strategic and tactical planning activities. Marketing planning covers all decisions that must be made to achieve the goals of the enterprise through the implementation of marketing goals, as well as the means and ways of their implementation.

environment, the needs of customers and the characteristics of demand in the select market segment; determining the prospects for the development of the organization, expanding the range of products (services); development and justification of a set of measures to improve the efficiency of marketing activities, determining the sequence and procedure for their implementation; optimization of the use of available resources; forecasting changes in the external environment and prospects for the development of the organization's marketing activities. The main Objectives of marketing planning are as follows: study and assessment of the external whatsapp mobile number list environment of the functioning of the organization, as well as its internal potential; adaptation of the organization's activities to the requirements of the external whatsapp mobile environment, the needs of customers and the characteristics of demand in the select market segment; determining the prospects for the development of the organization, expanding the range of products (services); development and justification of a set of measures to improve the efficiency of marketing activities, determining the sequence and procedure for their implementation; optimization of the use of available resources; forecasting changes in the external environment and prospects for the development of the organization's marketing activities.




Marketing of planning is the marketing management system at, an enterprise which includes several interrelated stages, methods and procedures, the purpose of which is to form goals, strategies and, as a result, marketing activities to achieve high business results. The use of marketing planning has several significant advantages, in particular: a vision of the goals and development strategy of the enterprise, which has a positive impact on competitiveness; and coordination of the work of the enterprise departments. Marketing planning, like any process in an enterprise, occurs on the basis of certain basic principles , among which the following should be highlighted: completeness - completeness when making decisions.