the most difficult aspect of the sales

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generate more qualified leads, you improve your chances of conversions thanks to lead nurturing you align sales and marketing 3. Find customers outside your catchment area If you want to get known outside the department, inbound marketing is a great alternative to avoid costly travel. In addition to the cost of the trip, you will realize cold prospecting 3 x less effective than for a hot prospect and much more expensive (+62%). Thus, thanks to the creation of a
  
blog, you will inform your audience and educate them about your field Poland phone number list of activity and the means of solving its various problems. In this sense, it will be much more relevant to move for these more qualified leads. 4. Marketing and sales alignment marketing-alignment-and-sales-smarketing An effective marketing strategy feeds your sales reps with better quality leads through useful content, lead nurturing, lead scoring and marketing automation.

In a context where salespeople say that prospecting is the most difficult aspect of the sales process and where the main challenge is closing a contract (32%): this is a godsend! Inbound marketing therefore strongly invites you to align trade and sales (we then speak of smarketing) and your sales cycles are shortened. Once the leads are generated by marketing, it's time for commerce to spring into action. The link that unites these two poles therefore becomes essential. And in this context, a trend emerges