The power of routine and how to exploit it in marketing

Nasim21

According to the Subsonicas, habit among us is a subject to be avoided. Among the sentences of pain, joy in desires, she never allowed herself.

We usually argue that in human relationships routine is Specific Database not welcome: in marketing it is the exact opposite. It is a very powerful weapon which, if used well, gives great satisfaction and converts with a bang.

Equip yourself with a harness and helmet, today we will descend into the routine maze of marketing!

In this article
How habits are formed
The stages of habit
The example of the Febreze case
How buying habits are created
Triggers
action
reward
Investment
The importance of routine in marketing
Conclusions
How habits are formed
Our brain has short arms . It is an organ that saves money: if it can, it doesn't work, or it works less. The mechanism of habit arises precisely from the need of the brain to save energy.

By automating certain actions, such as walking and eating, the brain can focus on other things.

The power of habits lies in their creation of hidden and barely perceptible neurological needs.

If you stop for a moment to think, you will realize that we all have a series of habits in our daily lives that we blindly follow without realizing it, in a completely natural way.


But, once set, can habits be changed? Yes, but to do that, you need to know the trigger mechanism.

The stages of habit
To schematize the phases, let's borrow the circular process or loop habit identified by the American journalist Charles Duhigg, who, in the book The Power of Habits , divides the so-called circular process into 3 parts:

signal
Routine
Gratification
A triad that can be declined in all sectors and for all habitual behaviors. Let's see them specifically.

signal

It's the click that sets off. It is that particular condition or need that the brain perceives as a stimulus for activating a given habit. That is, an action to be carried out in the most comfortable and automatic way possible. The signal can be of different nature: physical, temporal or emotional.