Campaigns to be worked on in depth and obtain

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Good opening and conversion rates it is important that you learn to optimize images so as not to leave any loose ends Optimize images in Email Marketing Actually there are several effective ways to capture the attention of your target and improve your results Just as you take care of elements such as the subject personalization and copy of your campaigns it is also important to improve the images Below you will find the 16 best practices to optimize images for Email Marketing Apply them all and you will see a greater return on investment in your strategy 1 The names of the image files To optimize images in Email Marketing or in any digital marketing strategy you must be careful.

With this aspect And in fact it is the basis of everything How do you name your content You may not be aware of this but there are many email managers that do not have the ability to interpret elements whose names incorporate certain characters Blank spaces special characters such as tildes exclamations or asterisks etc One of the best practices that you should aim for and apply in all cases is to avoid including mobile number list whitespace Instead try to hyphenate words and avoid embellishing them with punctuation marks For example it is recommended that instead of writing newsletter spring 1 jpg you opt for a name like Newsletter spring 1 jpg 2 Use descriptions that help you know what the content is about but in an order optimize images in email marketing In the process to optimize images in Email Marketing all the details count even the most insignificant That is why this.



Aspect is neglected so much Once you are clear about what characters and signs you should avoid using it is recommended that you learn how to rename the contents correctly Because believe it or not the description itself is vital Spam filters as you know do not have the ability to read or interpret visual content And therefore in your hands is the power to facilitate this process to avoid being classified as spam In this situation you should avoid words like the ones in the previous image which can score negatively free free offer Or give excessive details For example Incorrect Free newsletters OFFER in July jpg Correct promotion july newsletters 2017 jpg If you work in the world of digital marketing there is no need to remind yourself of the importance of keywords If you use the keywords in the titles of your images you will get better results 3 Watch the hosting of your images.