Who are technically not in your market

assowrov864

These are your direct competitors and should be noted in your brand strategy. There are also indirect competitors that you might want to keep an eye on. These would be brands  at the moment but could be in the future or companies that sell something different but might still be able to take market share away from your company for instance a movie theater versus a traveling circus.

Now that you know who your competition is you’ll want to dive in and compare the various marketing strategies they are implementing before you start coming up with brand assets of your own. PRO TIP Read this article for more information about performing a competitive marketing analysis and download this template to use while gathering competitor Italy B2B Email List information. DOWNLOAD TEMPLATE Define Your Personas Other than understanding the landscape and defining how you want your brand to be positioned you need to deeply understand your personas.



Typically a company will have a buyer persona the lowest hanging fruit individual who will want to purchase whatever you are selling and an audience persona a person who may never buy anything but who will be interested in potentially evangelizing your brand and consuming or sharing your content.