Once a prospect has shared their information

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But why should you care about inbound marketing? Inbound prospects convert about 33% more than their outbound counterparts. Inbound leads cost approximately 70% less to acquire than outbound leads. Small businesses that implement inbound marketing generate 126% more leads than those that do not. As you can see, inbound marketing is a powerful business tool. There are a variety of inbound frameworks you can follow, but one of the most popular is the "attract, engage, lure" approach. Here's how this inbound strategy works: Attract.


The first step in this strategy is to create useful Malaysia phone number list content and distribute it to your target audience. For example you can create blog posts, social posts or write guest blogs. At this point the content should be mostly informational and help your audience solve their problems. Join the conversation.  with you, they move on to step two. The main difference between this step and the first step is that the content is more specific. For example, pull content can cover topics such as "What is X?" or "Benefits of Y" might be "How XYZ CRM can increase your conversion rate". The content is still useful but more focused on business solutions, designed to convert prospects into customers. seduce. The final step is to enable your customers to get the most out of your product. Here, you will share exclusive content about your product such as user guides or tips and tricks. It's also important to ask for feedback so we can address any product-related issues our customers may have.





Inbound Marketing Channels An inbound marketing strategy revolves around multiple channels that often overlap. These channels are email marketing. Email marketing focuses on the second stage of the inbound funnel. You've attracted potential customers so it's time to share more targeted content. For example, you can send a welcome sequence to new potential customers or share new blog content that is useful to them. Social media marketing. Social media is great for attracting and engaging potential customers because it allows for two-way communication. You can reuse product reviews as social proof and publicly address customer concerns. You can also reuse content from other channels, such as your blog, to drive traffic. search marketing.