Using these questions at the beginning

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Let's see them Use the phrase “so that Very often the texts we find on Facebook list the features of the product or service without explaining its use and the solutions it offers. The features are one thing and what they are useful for is another. For example, a pair of running shoes with fluorescent yellow laces. Very nice feature to advertise. But the question is whether the person who will read about this feature will buy it. Does it need to be made clear to him that thanks to the yellow fluorescent cords he stands out at night and the risk of an accident during training time is reduced.

Yellow laces In order to proceed with the conversion, consumers want to know why the feature in question is important, what the respective product or service will help them with, they want to know how it will change/improve their lives. Only Israel phone number list then do they enter into the process of thinking about the market. To put it another way, features answer "what" the consumer buys, while benefits answer "why" they buy it. To be sure that you have described the benefits of the product, follow the recipe of "so that (or "in order to")". For example: "Get instant access to hundreds of hours of training to have everything you need in the battle against localized fat.



Ask the yes questions One of the most successful recipes for writing texts for Facebook is the technique of polarizing the audience, so that the least likely customers are driven away. Attention, we are not talking about military type polarization! We talk about segmentation by describing the process of creating an ad exclusively for one business and no other. Practically it doesn't matter what you want to share but what the customer wants to see. One way to achieve this is to ask the "yes" questions. What does this mean; It means that the interested, target customer who will see them will not be able to answer anything other than "yes". of your text will help you "fish" for the perfect customer.