we observe a reduction in marketing

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Marketing expenses As corporate budgets and revenues decline, marketing budgets rise to the highest percentage of corporate budgets and revenues in the survey's history, at 12.6% and 11.4%, respectively. The fact that marketing budgets have not been declining at the same pace as budgets and revenues likely reflects the priorities given to marketing to retain customers and maintain brand awareness during the pandemic . Despite losing their jobs, 30.3% of marketers - the largest segment - experienced no changes to their total marketing budgets during the pandemic. On average, marketers say they've gained about 5% of their overall, digital, and other budgets in the last two months.
  
These changes are expected to return to pre-pandemic levels for non-digital budgets India WhatsApp Number List within 6-12 months, while digital budgets are expected to return within a month. Comparing changes in marketing spending in the previous and subsequent 12 months with reports from February 2020,  budgets over the past year from 5.8% in February to 0.9% in June. Similarly, expectations for an increase in the marketing budget over the next 12 months were 7.6% in February and fell to 1.6% in June. Marketers report an increase in customer experience spend of approximately 10% of marketing budgets since the February 2020 survey.



While Customer Experience spend has increased, training spend has decreased by approximately 24% from its August 2019 high. Marketing expenses Marketing expenses Training expenses Training expenses Work in marketing 9% of jobs were lost in marketing departments due to the pandemic, with the most in transport and professional services / consulting. A significant proportion of marketers (24%) predict these jobs will never return, with 19.2% of marketers expecting these jobs to return in 6-12 months and 19.9% ​​expecting them to return in 1 -2 years.