Things That Caught

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Many big, trusted brands still win in terms of total sales. Inflation affects back-to-school shopping too Back-to-school spending is on the rise despite many households tightening their belt buckles. And, inflation is the culprit. It was found that the absolute prices of school necessities increased year by year. Back to school year inflation. Given the rising prices, it makes sense for families to spend more on school shopping because what choice is there? Children's school essentials are a must, so while people can cut back on other things, like eating out and travel.

They can't do so for back-to-school. The list keeps growing Number one possible reason: This industry email list year's list is bigger because learning from home has been prevalent since 2010. This means that the basics that kids use year after year (think: lunch boxes, backpacks, pencil cases, workbooks) aren't used much in two years so parents need to buy them. Another contributing factor is the emergence of new learning technologies and teaching methods. Add in other new things kids need for school, like seasonal clothes and shoes, and most families find their list seems to grow. This is an example of a general supplies list for a high school student.



Take a look and consider what it doesn't include, like clothing and teacher-specific lists, and then maybe multiply that by a few examples of kids' back-to-school shopping lists. Price Trumps Brand Loyalty It's no secret that people want to save money, especially with the global economy struggling. Intuitively, this means shoppers are less likely to be loyal to a brand and more likely to buy the lowest priced item. bad news? This means marketers cannot rely too heavily on repeat website traffic and repeat customers. good news? Now's a great time to offer flashy deals and win some new shoppers. Bulk buying is big I will admit. This trend originally came from my mom instinct, but it turns out I was right. When people save money, they tend to buy products in bulk.