How Skills to Help Others Hack

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Way.” So what’s the solution? You guessed it. “For your protection, I recommend publishing high-quality, original content on your own website first,” she says, “so that if anyone does take it, the world will easily be able to see your fingerprints on it.” Owning Your Content Can Help Build Your Brand If you own your content, you’ve taken charge of what your message is, and no platform change or algorithm can touch that. “I’m all for platforms like Medium or Facebook as places to help build your brand, but they aren’t the central hub,” Locke says.

That should always be your website. Whose brand are you really building when you lean on social media platforms as your main place for people to find you?” And when you teach people to not go to your website, but to instead read your Medium thinkpiece or your LinkedIn Pulse post, you have to be careful lebanon phone number list that you’re not training them to ignore your website, Locke warns. One way to avoid that is to tailor content for the platform it’s on — for instance, a 60-second, square video on Instagram — but always keep the most extensive version of your content directly on your website. Own Your Own Website When you partner with DreamHost, you get access to WP Website.



Builder and more than 200+ industry-specific starter sites for free! Launch Your Site Owning Your Content Can Build an Email Subscriber List If you teach your audience to go to your website for content, instead of an aggregator like Facebook, you can build an email list — an asset that Locke contends is more valuable than social likes or shares. “You can take your email subscription list with you if you move hosts, if Facebook shuts down, or if you’re no longer ranking in Google,” Locke says. “Your email list is a way to market directly to customers who have said that they want to hear more from you. You can leverage your email newsletter to drive people back to your site,” he says. “There’s something very powerful in building.